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Investment Opportunity: Investors! Our business model has stable, early revenue potential.
We have a passion & drive to succeed, ...a record of innovation and a commitment to earning profits by providing genuine value.
RealPeopleNearby.com Compatikey.com          Patent Pending

People AND business. It's our passion.

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Contact: Mark Firehammer 413-303-0315


The online social media space "is what it is" but events and trends are demanding it become something else too.

What it is: (Because it had to start somewhere. Remember, it's new)

  1. A really large space with no boundaries,
  2. It's attractive mostly to young people, with few responsibilities or interests beyond youthful interests and values. 
  3. Successful marketing can be achieved for big brands, electronics, the latest in style/fashion, cars, music or movies. 

Grownups are now moving in to explore the possibility of value in social networking but finding little.  Because the environment can't fully give it without first redefining itself around the values more grownups seek.

What it can become: (If the real problems are solved. We've done that.)

  1. Smaller, regionalized, optimized to deliver local quality instead of mass quantity type of space.
  2. A space small enough to deliver local connection, to real people, products and services, where they are building their real lives.
  3. An environment capable of capturing a percentage of the large amount of local advertising dollars currently out of reach to Facebook and Myspace.

We've studied social networking online dating since 2002. Every detail of what we create is in response to obvious and solvable problems in the marketplace.  Value is always marketable.  

Here are a few recent signs of trouble point out the need for our  safer and locally monetized model:

08/04/2008 Social networks are still having trouble coming up with compelling ad models. EMarketer predicts ad spending on those networks will be just $2.6 billion by 2012, about 5% of the overall market. MySpace and Facebook collectively command 72% of social network ad spending. source: http://paulgillin.com/

Our Answer:  The 5% of 2.6 billion in predicted online ad spending, will continue to include very little local advertising spending because large communities are irrelevant for local advertisers. While MySpace and Facebook might be in control of the big advertiser dollars, the small advertiser dollars spent in every region of the nation is a new market and we can take it.

08/04/2008 It was inevitable that Facebook growth would slow and critics would turn out to start talking about all that's wrong with the social network. This CNet blog points to a developer's observation that fewer people are developing Facebook apps than a year ago and extrapolates that Facebook may be in crisis. What's really happening is that the market is becoming more mature and competitive.

Our Answer:  Novelty comes and goes like the wind. Value stands the test of time. The youth market was the catalyst to grow this industry so novelty was the attraction. Those youth grow up, and more mature users are entering  the social media space looking for value, and real value in human lives is predominantly local. We're in a position to give it to them.

 Headlines of what's troubling MySpace and Facebook that our model minimizes:

05/17/2008 MySpace Suicide Mom Indicted (tragic)
02/13/2008 NY Lawmakers Propose Bill To Make Social Networks Safer
01/14/2008 NYC Prosecutors Endorse Ban On Sex Predators
05/17/2007 Facebook Subpoenaed Over Sex Offenders
10/04/2007 MySpace To Send Sex Offender Info To Cops
02/03/2006 29,000 Sex Offenders Found On MySpace
....there's lots more.

Our Answer:  You must be at least 18 years old  to join our communities. Let those other sites deal with those problems. Small  communities are less attractive to bad people. Small communities are easier to monitor. We can easily introduce address and identity verification as part of our member rewards program which could include a card.
 

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Pioneer Valley, Massachusetts
413 303-0315		 Proud Member of The Greater Easthampton Chamber of Commerce

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